Major League Baseball (MLB)

North America’s Major League Baseball has entered into a multi-year partnership with outdoor and camping products retail store chain Camping World.

Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.

US sportswear brand Under Armour has today (Monday) secured its first-ever uniform deal with a professional league under a 10-year partnership with Major League Baseball that will include sports merchandise firm Fanatics.

US sportswear brand Under Armour has agreed a kit deal with North America’s Major League Baseball, according to multiple reports.

Bourbon brand Evan Williams has entered into a partnership with North America’s Major League Baseball.

Wearable motion capture technology provider Blast Motion has entered into a multi-year partnership with North America’s Major League Baseball.

North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.

Mars-owned chocolate brand M&M’s has entered into a partnership with Major League Baseball franchise the New York Mets.

Global payment services company MasterCard has renewed its partnership with North America’s Major League Baseball.

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.

US financial technology company National Funding has secured a partnership with North American MLB baseball team the San Diego Padres.

North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.

Soft drinks and snack food producer PepsiCo has extended its partnership with North American Major League Baseball franchise the Chicago Cubs.

Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.

Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.

Daily fantasy sports company DraftKings has moved to expand its presence in Major League Baseball by entering into partnerships with 27 of the North American league’s 30 teams.