Major League Baseball (MLB)

Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.

Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so

When a fan watching the 2019 World Series chose to be struck by a baseball rather than spill his beers, Bud Light sprang into action with a quick turnaround activation spanning online, offline and traditional paid advertising.

The Detroit Tigers have become the first Major League Baseball team to land a partnership with a sportsbook after securing a multiyear agreement with PointsBet

Major League Baseball will be without a sponsor in the soft drinks category after multinational giant Coca-Cola opted not to renew its national-level deal with the league

Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.

Major League Baseball has signed a multi-year partnership with Woodbridge by Robert Mondavi Wines, which has been designated the official wine of MLB.

Major League Baseball has announced a multiyear deal with technology giant Google, in which Google Cloud will become the league's official cloud and cloud data and analytics partner.

Central and venue naming rights deals in Major League Baseball.

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).

Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International

Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…

Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.