Major League Baseball (MLB)

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).

Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International

Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…

Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.

Paints and coatings manufacturer Valspar Stain has signed up as the presenting sponsor of Major League Baseball’s Players’ Weekend, which is scheduled for August 24-26.

The Miami Marlins Major League Baseball franchise has agreed a partnership with holiday ownership company Bluegreen Vacations

Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.

Central and venue naming rights deals in Major League Baseball.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.

US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.

Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.

Major League Baseball has entered into a multi-year partnership with business communications company Mitel in a move designed to enhance the technology offering at ballparks.

North America’s Major League Baseball has agreed a sponsorship deal with soft drinks brand Snapple.

North America’s Major League Baseball has agreed a multi-year sponsorship deal with haircare specialist Regis Corporation.

Major League Baseball has continued its recent sponsorship drive by partnering with private office supplier W.B. Mason.

Major League Baseball has entered into a wide-ranging partnership with YouTube, through which the video-sharing platform’s YouTube TV service will be the presenting sponsor of this year’s World Series.

Korean conglomerate Doosan has agreed a multi-year partnership with Major League Baseball, through which it will become the first brand to be a presenting sponsor of the American League Divisional Series.

North America’s Major League Baseball has entered into a multi-year partnership with outdoor and camping products retail store chain Camping World.

Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.

US sportswear brand Under Armour has today (Monday) secured its first-ever uniform deal with a professional league under a 10-year partnership with Major League Baseball that will include sports merchandise firm Fanatics.

US sportswear brand Under Armour has agreed a kit deal with North America’s Major League Baseball, according to multiple reports.

Bourbon brand Evan Williams has entered into a partnership with North America’s Major League Baseball.

Wearable motion capture technology provider Blast Motion has entered into a multi-year partnership with North America’s Major League Baseball.

North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.

Mars-owned chocolate brand M&M’s has entered into a partnership with Major League Baseball franchise the New York Mets.

Global payment services company MasterCard has renewed its partnership with North America’s Major League Baseball.

Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.

US financial technology company National Funding has secured a partnership with North American MLB baseball team the San Diego Padres.

North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.

Soft drinks and snack food producer PepsiCo has extended its partnership with North American Major League Baseball franchise the Chicago Cubs.

Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.

Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.