Major League Baseball (MLB)

Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.

Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.

When a fan watching the 2019 World Series chose to be struck by a baseball rather than spill his beers, Bud Light sprang into action with a quick turnaround activation spanning online, offline and traditional paid advertising.

Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.

Central and venue naming rights deals in Major League Baseball.

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).

Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International

Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…

Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

Paints and coatings manufacturer Valspar Stain has signed up as the presenting sponsor of Major League Baseball’s Players’ Weekend, which is scheduled for August 24-26.

The Miami Marlins Major League Baseball franchise has agreed a partnership with holiday ownership company Bluegreen Vacations

Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.

US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.