Major League Baseball (MLB)

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American Football

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
Flooring & Turf Baseball

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
Telecommunications Baseball

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
Betting Baseball

Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International
Telecommunications Baseball

Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
Online Services Baseball

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…
Other Industry Baseball

Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.
Baseball

Paints and coatings manufacturer Valspar Stain has signed up as the presenting sponsor of Major League Baseball’s Players’ Weekend, which is scheduled for August 24-26.
Baseball

The Miami Marlins Major League Baseball franchise has agreed a partnership with holiday ownership company Bluegreen Vacations

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Baseball
Beer

Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.
Baseball

Central and venue naming rights deals in Major League Baseball.
American Football
Active Wear

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
Baseball
Bars, Clubs & Restaurants

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Baseball

Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.

Active Wear Baseball

US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.

Online Services Baseball

Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.

Telecommunications Baseball

Major League Baseball has entered into a multi-year partnership with business communications company Mitel in a move designed to enhance the technology offering at ballparks.

Soft Drinks Baseball

North America’s Major League Baseball has agreed a sponsorship deal with soft drinks brand Snapple.

Personal Care Baseball

North America’s Major League Baseball has agreed a multi-year sponsorship deal with haircare specialist Regis Corporation.

Office Services & Supplies Baseball

Major League Baseball has continued its recent sponsorship drive by partnering with private office supplier W.B. Mason.

Online Services Baseball

Major League Baseball has entered into a wide-ranging partnership with YouTube, through which the video-sharing platform’s YouTube TV service will be the presenting sponsor of this year’s World Series.

Other Industry Baseball

Korean conglomerate Doosan has agreed a multi-year partnership with Major League Baseball, through which it will become the first brand to be a presenting sponsor of the American League Divisional Series.

Retailing Baseball

North America’s Major League Baseball has entered into a multi-year partnership with outdoor and camping products retail store chain Camping World.

Soft Drinks Baseball

Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.
Active Wear Baseball

US sportswear brand Under Armour has today (Monday) secured its first-ever uniform deal with a professional league under a 10-year partnership with Major League Baseball that will include sports merchandise firm Fanatics.
Active Wear Baseball

US sportswear brand Under Armour has agreed a kit deal with North America’s Major League Baseball, according to multiple reports.

Spirits Baseball

Bourbon brand Evan Williams has entered into a partnership with North America’s Major League Baseball.

Sports Equipment Baseball

Wearable motion capture technology provider Blast Motion has entered into a multi-year partnership with North America’s Major League Baseball.

Aerospace & Defense Baseball

North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.

Food - Confectionery Baseball

Mars-owned chocolate brand M&M’s has entered into a partnership with Major League Baseball franchise the New York Mets.

Diversified Financials Baseball

Global payment services company MasterCard has renewed its partnership with North America’s Major League Baseball.

Active Wear Baseball

Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.

Diversified Financials Baseball

US financial technology company National Funding has secured a partnership with North American MLB baseball team the San Diego Padres.

Home Furnishings Baseball

North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.

Soft Drinks Baseball

Soft drinks and snack food producer PepsiCo has extended its partnership with North American Major League Baseball franchise the Chicago Cubs.

Airlines Baseball

Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.

Automobile Manufactures Baseball

Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.