Major League Baseball (MLB)
Data Snapshot: MLB 2020
Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.
Take Me Out & #BudLightHomers – Bud Light & MLB
Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.
Not All Heroes Wear Capes – Bud Light & MLB
When a fan watching the 2019 World Series chose to be struck by a baseball rather than spill his beers, Bud Light sprang into action with a quick turnaround activation spanning online, offline and traditional paid advertising.
Project 42 – Budweiser & MLB
Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.
Data Snapshot: MLB 2019
Central and venue naming rights deals in Major League Baseball.
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
MLB extends partnership with Scotts Miracle-Gro
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
Seattle Mariners sign 25-year naming-rights deal with T-Mobile
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
MLB puts integrity at heart of sports-betting partnership with MGM
Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International
Mitel clinches historic deal as title sponsor of MLB London Series
Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
MLB teams up with Google Assistant for League Championship Series
Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…
Doosan adds NLDS sponsorship to MLB deal
Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
MLB signs presenting sponsor for Players’ Weekend
Paints and coatings manufacturer Valspar Stain has signed up as the presenting sponsor of Major League Baseball’s Players’ Weekend, which is scheduled for August 24-26.
Miami Marlins link up with holiday company
The Miami Marlins Major League Baseball franchise has agreed a partnership with holiday ownership company Bluegreen Vacations
MLB, NBA to sell stakes in fantasy sports companies
Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.
MLB’s Under Armour transition delayed
US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.