London Marathon Events
BBC extends RideLondon deal, Ford signs on as sponsor
UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…
London, Boston, NY, Chicago Marathons sign up technology company iFit
Four events from the World Marathon Majors have signed agreements with fitness and well-being subscription technology company iFit
Nissan sponsors London Marathon for second consecutive year
The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event
Tag Heuer extends London Marathon sponsorship for three more years
Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.
Abbott extends London Marathon sponsorship to 2024
Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024
Tata Consultancy Services to title sponsor London Marathon for six years from 2022
IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027
London Marathon resigns Flora to its sponsorship portfolio
The London Marathon has added butter spread brand Flora – a headline sponsor of the event from 1996 to 2009 – to its portfolio of sponsors.
RideLondon seeks out new main sponsor
RideLondon has launched a search for a new headline sponsor after UK life insurance and financial services company Prudential, which has backed the mass participation cycling event since its formation…