Ligue de Football Professionnel
Title deals to drive brand awareness for BKT in key European markets
Tag Heuer adds LFP to football portfolio
Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).
Conforama signs up as Ligue 1 title sponsor
Orange French esports deal serves as football activation
Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.
French Football League rolls the dice with FDJ extension
Coupe de la Ligue gets into gear with Fiat
LFP bags a sponsorship brace for Coupe de la Ligue
LFP links up with HTC in France
The French Football League (LFP) has agreed a partnership with technology company HTC.
European Football Sponsorship Report 2015-16
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
Toulouse takes healthy approach with new partner
French Ligue 1 football club Toulouse has agreed a two-year sponsorship deal with diet and nutrition specialist Natur House.
Dentsu Aegis seeks title brand to win over top French clubs
Dentsu Aegis, the agency appointed late last month by the French football league to find a title sponsor, is facing a massive challenge. It must find a brand prepared to invest enough in the property to convince the clubs that it is worth their while to contribute content to a central deal.
Yezz strengthens French foothold with Bordeaux deal
Mobile phone manufacturer Yezz has extended its official partnership with French Ligue 1 football club Girondins de Bordeaux for two more years, from 2015-16 to 2016-17.
Winamax continues Ligue 1 expansion with Nantes
Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.
Winamax plays a strong hand with OGC Nice
French Ligue 1 football club OGC Nice has agreed a commercial partnership with online poker operator Winamax.
Partouche deals in for Lille extension
French Ligue 1 football club Lille OSC has renewed its long-standing sponsorship agreement with casino operator and entertainment group Partouche.
French league pens deal with Springboard
La Ligue de Football Professionnel, the professional football league in France, has sealed a partnership deal with sports technology innovation supporter Springboard.
San Miguel to sponsor LFP’s World Challenge
Spanish brewing company Mahou-San Miguel is to become an official sponsor of the Spanish Football League’s (LFP) World Challenge club friendly competition.
Marseille raises stakes with Winamax
French Ligue 1 football team Olympique de Marseille has signed a sponsorship deal with online poker operator Winamax.