Ligue de Football Professionnel

Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).

Home furnishings retail chain Conforama has sealed a deal to become the new title sponsor of Ligue 1, the top division of football in France.

The French Football League (LFP) has extended its partnership with French gambling operator Française des Jeux.

Italian automotive company Fiat has agreed a deal with the French Football League (LFP) to sponsor the Coupe de la Ligue club competition.

The French Football League (LFP) has agreed new sponsorship deals with recruitment agency Triangle Interim and vehicle maintenance group Auto Sécurité for its Coupe de la Ligue club competition.

The French Football League (LFP) has agreed a partnership with technology company HTC.

French Ligue 1 football club Toulouse has agreed a two-year sponsorship deal with diet and nutrition specialist Natur House.

Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.

French Ligue 1 football club OGC Nice has agreed a commercial partnership with online poker operator Winamax.

The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest

Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Dentsu Aegis, the agency appointed late last month by the French football league to find a title sponsor, is facing a massive challenge. It must find a brand prepared to invest enough in the property to convince the clubs that it is worth their while to contribute content to a central deal.

French Ligue 1 football club Lille OSC has renewed its long-standing sponsorship agreement with casino operator and entertainment group Partouche.

La Ligue de Football Professionnel, the professional football league in France, has sealed a partnership deal with sports technology innovation supporter Springboard.

Spanish brewing company Mahou-San Miguel is to become an official sponsor of the Spanish Football League’s (LFP) World Challenge club friendly competition.

French Ligue 1 football team Olympique de Marseille has signed a sponsorship deal with online poker operator Winamax.

French stove manufacturer Godin has secured a shirt sponsorship deal with Ligue 1 football team Lille OSC.

Spanish sportswear company Joma has secured a kit deal with French Ligue 1 football club Toulouse.

French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.

Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.

French Ligue 1 football club Olympique Lyonnais has agreed two-year extension with Korean automotive company and major partner Hyundai.

Destocking retailer Au Fil des Marques has entered into a two-year partnership with Ligue 1 football club FC Nantes.

Chinese telecommunications company Huawei has broadened its portfolio of European football club partners by agreeing a deal with French Ligue 1 club Paris Saint-Germain.

Era Immobilier, an international network of estate agents, has become an official partner of the Coupe de la Ligue football club knockout tournament in France.