Liga ACB

Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.

Spanish telecoms operator Telefónica has renewed its exclusive domestic broadcast rights agreement with Liga ACB, the top tier of Spanish basketball, for another three seasons.

Online betting operator 888sport has entered into a partnership with the Liga ACB, the top tier of club basketball in Spain

Spanish savings bank La Caixa has signed a two-year presenting sponsorship, from 2015 to 2016, with the Copa del Rey Spanish domestic basketball tournament. The deal fulfils the organiser’s requirement to exclusively sign a major Spain-based brand.

Financial services organisation CaixaBank has signed up as the title sponsor of Spanish basketball’s Copa del Rey club tournament.

Telecommunications company Orange has signed a two-year extension to its partnership with Liga ACB, the top basketball competition in Spain.