The organisers of the upcoming Formula 1 Las Vegas Grand Prix have made tequila brand Volcan de mi Tierra the latest addition to the event’s sponsorship portfolio.
Formula 1 recorded revenues of $744m (€731.6m) during the second quarter of this year as the return of crowds and an uplift in sponsorship and media receipts helped increase its operating income to $65m.
Saudi Aramco, one of the world’s biggest oil and gas companies, will pay between $40m (€36.6m) and $45m per year for global partner rights to Formula 1 over 10 years from 2020 to 2029.
Formula 1 today (Thursday) announced that Murray Barnett will step down from his role as director of sponsorship and commercial partnerships to “pursue wider commercial opportunities”.
Formula 1 chief executive Chase Carey has defended the lack of major sponsorship deals secured since Liberty Media’s takeover of the motor-racing championship, adding that he has a “three-page back lis…
Formula One owners Liberty Media have valued the property to gauge the progress of its investment, but not for sale purposes, an industry source has told SportBusiness Sponsorship
Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…