Lega Serie B
BKT continues as title sponsor of Serie B
Italian football’s second tier, Lega Serie B, has signed a renewal with title sponsor BKT Tires.
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
Title deals to drive brand awareness for BKT in key European markets
The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest