Lega Basket
Lega Basket credits Infront with ‘economic growth’ as sponsorship deal extended to 2030
Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Erreà ups presence in Italian basketball with Lega Basket deal
Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.
Lega Basket team nets new jersey sponsor
Italian Lega Basket team Virtus Pallacanestro Bologna has signed a jersey sponsorship deal with medical services provider Zaccanti Spa.
Panasonic connects with Lega Basket Serie A
Japanese electronics company Panasonic has agreed a deal to become a main sponsor of Lega Basket Serie A, the top tier of club basketball in Italy.