Lagardère Sports
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2
Sportfive’s Woodman advocates ‘careful’ integration of extra Premier League ad inventory
The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Sportfive name revived in Lagardère Sports and Entertainment rebrand
The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G.
H.I.G.-owned Lagardère Sports restructures leadership team for new era
The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.
Pinaco extends sponsorship of AFF Suzuki Cup
Vietnamese battery manufacturer Pinaco has extended its partnership with the Asean Football Federation Suzuki Cup to cover this year's tournament
Afflelou deepens esports engagement in Lagardère-brokered European Masters deal
French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports’ Spring 2020 European Masters in a deal brokered by the French arm of the Lagardère Sports agency.
Lagardère brokers extension of AFF Suzuki Cup title sponsorship
Japanese car and motorcycle manufacturer Suzuki Motor Corporation has extended its title sponsorship of the biennial Asean Football Federation (AFF) Football Championship
LNH drives off with Lagardère-brokered automotive sponsorship
Automotive inspection companies Auto Sécurité and Sécuritest have agreed a new sponsorship deal with the Ligue Nationale de Handball, governing body of French club handball.
Lagardère brokers West Ham sponsorship with tyre manufacturer RoadX
English Premier League football club West Ham United has added to its portfolio of official partners by agreeing a two-year deal with Chinese tyre manufacturer RoadX Tyres
Lagardère Sports develops ‘SportsSponsoringWiki’ sponsorship information platform
Sports marketing agency Lagardère Sports, the sports arm of France-based media conglomerate Lagardère, has launched a new digital information platform entitled 'SportsSponsoringWiki'.
Lagardère Sports to be rebranded and Felsing returns in H.I.G. takeover
H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.
EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
Duracell backs Supersevens in Lagardère-brokered deal
The Lagardère Sports agency has brokered a deal between France’s Ligue Nationale de Rugby (LNR) and Duracell for the battery manufacturer to sponsor the Supersevens, a new professional rugby sevens ch…
Lagardère brokers PPA sponsorship for France’s Supersevens
PPA Business School has been announced as an official supplier of the Supersevens, a new professional rugby sevens championship in France, in a deal brokered by the Lagardère Sports agency.
Lagardère Sports adds Korean rising star to golf portfolio
The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.
Lagardère Sports valued at €110m in proposed H.I.G. Capital takeover
Lagardère, the France-based media conglomerate, has announced plans to sell 75 per cent of the Lagardère Sports agency to H.I.G. Capital, the Miami-based private equity and asset management firm.
Lagardère loses CAF emergency arbitration but will pursue compensation
The International Chamber of Commerce (ICC) has rejected Lagardère Sports’ application for interim emergency measures in the agency’s dispute with the Confederation of African Football (CAF) over the …
Karlsruher SC to appeal Lagardère Sports court ruling
Karlsruher SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.