LA Lakers
Sixt turns to Lakers and Bulls for US market boost
German car rental company Sixt signed a global sponsorship with the LA Lakers, but a US-only deal with NBA rival, the Chicago Bulls.
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
NBA teams open up international partner rights
NBA teams have taken a major step in the internationalisation of their sponsorship portfolios by opening up two international partner positions per team from next season