Kraft Heinz

Kraft’s Hockeyville is an annual search for the most passionate hockey community, with the winners hosting an NHL pre-season game and getting $150,000 in local rink upgrades.

The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.

Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour

UFC has announced its third partnership agreement in the space of a week as it continues to broaden its portfolio under the ownership of the Endeavor agency