Kosmos Tennis
ITF’s 25-year Davis Cup deal with Kosmos terminated
Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
Lexus renews Davis Cup sponsorship
Toyota-owned luxury car brand Lexus has renewed its role as an official partner of the Davis Cup tennis finals
Madrid-based VP Hoteles renews as official hotel of Davis Cup finals
The International Tennis Federation and Kosmos Tennis, the investment group that backs the Davis Cup, have renewed VP Hoteles as regional partner and official hotel of the Davis Cup finals
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
AirAsia backs revamped Davis Cup finals
Malaysian airline AirAsia has agreed a two-year deal to sponsor the finals of men’s national team tennis tournament the Davis Cup.
Rakuten takes over as title partner of Davis Cup
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
Kosmos looks to digital replacement technology to raise Davis Cup sponsorship revenue
The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year.
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Rolex extends commitment to Davis Cup
Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament
LaLiga, Davis Cup launch first cross-sport co-sponsorship
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.