Kia
Sustainability at the centre of Kia and Utilita cricket stadium deals
Kia is placing sustainability and its electric vehicle range at the centre of the recent renewal of its stadium naming rights agreement with Surrey County Cricket Club – the biggest sponsorship deal in the club’s history.
Kia extends naming-rights deal for The Oval
Automotive manufacturer Kia has extended its multi-million pound stadium naming-rights agreement with Surrey County Cricket Club
Kia revels in Australian Open’s ‘playful premium’ positioning
Kia’s decision to extend as ‘Major Partner’ of the Australian Open in January has made the relationship one of the longest running deals in Australian sports sponsorship. Faaez Samadi reports.
Kia extends Australian Open sponsorship
Tennis Australia has announced that Australian Open 'Major Partner' Kia has extended its sponsorship for another five years, making it one of the longest sports sponsorships in Australia
NRL signs sponsorship with Kia Australia
Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.
Kia adds Melbourne Park arena naming rights to Australian Open association
Automotive manufacturer Kia has expanded its presence in Australian tennis by acquiring the naming rights to the new show court at Melbourne Park
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & Uefa
The pandemic forced Uefa Europe League partner Kia Motors to pivot its 2019-20 season marketing programme from in-person initiatives to online experiences.
Seltos Drive Day (Feel the Open) – Kia & Tennis Australia
Part of Australian Open major partner Kia’s multi-faceted ‘Feel the Open’ activation in 2020 was an influencer-led, premium Drive Day experience promoting the new Seltos model to young adults.
Europa League Trophy Tour – Kia & Uefa
Between January and July 2019, Kia activated its Uefa Europa League rights with a cause-led initiative that collected unwanted football boots from European fans and donated them to refugees in Jordan.
Kia teams up with Spanish Basketball Federation
The Spanish Basketball Federation (FEB) has entered into a partnership with Korean automotive manufacturer Kia
Kia extends backing of Surrey, The Oval
Korean automotive manufacturer Kia has signed a new agreement with Surrey County Cricket Club through which it will retain naming rights to The Oval until the end of 2024
Kia backs League of Legends event
Korean automotive manufacturer Kia has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event
Luzhou Laojiao’s Australian Open fee in A$100m ‘ballpark’
Tennis Australia’s chief revenue officer Richard Heaselgrave has revealed that the new partnership with Chinese drinks brand Luzhou Laojiao is “definitely within the ballpark” of the sum paid by major…
Kia backs ÖFB Cup
Korean automotive manufacturer Kia has agreed a deal to sponsor the ÖFB Cup, the annual club competition organised by the Austrian Football Association (ÖFB).