JP Morgan Chase
‘We want to be that guy that gets you tickets’ | Frank Nakano, JP Morgan Chase
Frank Nakano, managing director, sport and entertainment, JP Morgan Chase, explains how the brand seeks to ‘alleviate customer pain points’ through its sports sponsorship agreements. Ben Cronin reports.
US Open Virtual Experiences – JP Morgan Chase & the United States Tennis Association
JP Morgan Chase pivoted to digital for its 2020 US Open activation programme, which ran between August and September 2020 and spanned an online hub, a card members’ digital lounge, invite-only interviews and Q&A, a daily livestream show, a social sweepstake, a virtual concert and even a cooking series.