Jeep

Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.

US-based automobile manufacturer Jeep has opted to end its agreement with the Ligue Nationale de Basket in which it served as the title sponsor of its top-tier club competition the Pro A, reports L'Équipe.

‘Terrains’, which debuted in June 2019, was a video-led TV and social campaign from Jeep, activating its Juventus sponsorship with the message that excellence must be achieved through hard work on the toughest territory.

US car brand Jeep is on a roll in European sports sponsorship, after inking a new partnership with LaLiga side Athletic Bilbao