Italian Rugby Federation
New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.
The Italian Rugby Federation (FIR) has extended and expanded its main shirt sponsorship agreement with digital investment platform Bitpanda
Digital investment platform Bitpanda has been unveiled as the main shirt sponsor for the Italian rugby union team at the upcoming Six Nations tournament