International Triathlon Union (ITU)
ITU extends with logistics partner
The International Triathlon Union has renewed and expanded a partnership with SEL Sport & Events Logistics.
World Triathlon Series makes sound move with Jabra
Audio equipment producer Jabra has agreed to become a global partner of the International Triathlon Union’s (ITU) World Triathlon Series for its 2015 season.
Triathlon goes for local gains to offset global losses
The International Triathlon Union, triathlon’s world governing body, has seen a moderate rise in sponsorship revenue associated with its flagship ITU World Triathlon Series, despite a decline in revenue from its global partnership deals.
Asics teams up with ITU’s Chicago events
Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.
Blueseventy teams up with World Triathlon Series
Triathlon products manufacturer Blueseventy has agreed a commercial partnership with the International Triathlon Union covering several stops on the 2014 World Triathlon Series.
TransCanada signs up as ITU Grand Final title sponsor
North American energy company TransCanada has agreed a deal with the International Triathlon Union to become the title sponsor of its 2014 World Triathlon Grand Final in Edmonton, Canada.
ITU secures Threadneedle backing for World Triathlon Series
The International Triathlon Union has announced a three-year commercial agreement with international investment management firm Threadneedle Investments for its World Triathlon Series.