International Ice Hockey Federation
Infront secures Wolt as sponsor for 2021 IIHF World Championship
The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF
Engelbert Strauss backs IIHF World Championship in Infront-brokered deal
Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
IIHF becomes latest to make NFT move with Crypto.com deal
The International Ice Hockey Federation has become the latest sports property to sign Crypto.com as a sponsor
Latvia awarded sole hosting rights to IIHF Worlds, Liga Stavok signs on as sponsor
The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…
Belarus stripped of IIHF Worlds after sponsors’ backlash
Belarus has been stripped of its hosting rights to ice hockey’s 2021 IIHF World Championship following increasing opposition – notably from sponsors – to the staging of the event in the Eastern European count…
String of sponsors to quit Ice Hockey Worlds unless IIHF drops co-host Belarus
Major sponsors of the 2021 Ice Hockey World Championship in Belarus and Latvia have threatened to withdraw their support for the competition because of the recent human rights record of Belarus
CampoBet signs Champions Hockey League sponsorship in Sweden
Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.
V-Zug joins sponsors of home Ice Hockey World Championship
Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Liqui Moly renews sponsorship of IIHF Worlds
German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.
Swiss airline signs up for Ice Hockey World Championship
The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland
Škoda gets more rights, supplies better cars in new IIHF deal
Carmaker Škoda has recommitted to its Main Sponsor deal with the International Ice Hockey Federation (IIHF) for the World Championship after revamping its rights package.
Pirelli makes wide-ranging winter sports commitment
Italian tyre manufacturer Pirelli has stepped up its backing of winter sports by agreeing deals to sponsor the Alpine World Ski Championship and the Ice Hockey World Championship.
Skoda extends long drive with IIHF Worlds
Czech automotive manufacturer Skoda has extended a deal to remain as the main sponsor of the International Ice Hockey Federation’s World Championship.
Thalys on track for 2017 IIHF Worlds
European mainland train operator Thalys has agreed to become an official partner of the International Ice Hockey Federation’s 2017 World Championship.
German Ice Hockey Federation extends marketing partnership
The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.
Škoda: Ice hockey remains key to European growth
Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.