International Cycling Union (UCI)
UCI upgrades and extends deal with Shimano
The Union Cycliste Internationale, cycling’s world governing body, has extended its deal with Japanese bicycle component manufacturer Shimano.
Inside Edge named global sponsorship sales agency for 2023 Cycling Worlds
Organisers of the 2023 UCI Cycling World Championships, which will be held in Glasgow and across Scotland, have appointed Inside Edge, the UK-based sponsorship agency and consultancy, to sell sponsorship…
UCI extends long-term association with Santini Cycling Wear
Road cycling governing body the International Cycling Union (UCI) has extended with its kit supplier Santini Cycling Wear
UCI signs up Hera Group as main sponsor of Road World Championships
The International Cycling Union (UCI) has signed up multi-utility company Hera Group as the main sponsor of the recently-relocated 2020 Road World Championships
UCI to launch esports World Championships through Zwift link-up
The International Cycling Union (UCI) has signed a wide-ranging Memorandum of Understanding with online training and racing platform Zwift, through which it will develop cycling esports and hold a first-ever…