International Basketball Federation (Fiba)

The International Basketball Federation's (Fiba) 3x3 division is looking to bolster its Global Partner portfolio, with brands in the airline, beverage and consumer electronics categories all being sought

Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…

The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.

Filipino food store chain Chooks-to-Go has agreed a deal with the International Basketball Federation (Fiba) to become a global partner of its 3x3 World Tour