Infront Sports & Media
Infront unveils new marketing strategy for Turkish Basketball League
The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.
Skoda enhances ice hockey ties with Champions League deal
Czech car manufacturer Skoda has signed a two-year deal to become an official sponsor of European club ice hockey competition the Champions Hockey League.
Race on for 2015 World Marathon Majors title sponsor
A price has been pitched for title sponsorship rights to the World Marathon Major (WMM) series, from 2015, Sports Sponsorship Insider understands.
Infront to launch centralised marketing platform for marathon majors
The World Marathon Majors group of elite marathon races has agreed a long-term partnership with the Infront Sports & Media agency that will lead to the formation of the series’ first-ever integrated sponsorship platform.
Tour de Suisse title sponsor extends deal
Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.
Cramo signs up for Champions Hockey League
Finland-based construction machinery and equipment rental company Cramo has become an official partner of the new Champions Hockey League European ice hockey tournament.
Infront agrees partnership with Bundesliga newcomer
The Infront Sports & Media agency has struck a long-term deal to become the exclusive marketing partner of FC Köln after the football club gained promotion back to the German Bundesliga top division.
Engelbert Strauss takes to the ice as CHL’s lead partner
Work wear and personal protective equipment manufacturer Engelbert Strauss has agreed a multi-year deal to become the official presenting sponsor of the Champions Hockey League, placing it as the lead commercial partner of the new European club ice hockey competition.
Infront to lead Inter Milan sponsorship drive
Italian Serie A football team Inter Milan has entered into a four-year commercial agreement with the Infront Sports & Media agency.
Infront signs up Intersport as first Champions Hockey League sponsor
Multinational sports goods retailer Intersport has become the first sponsor of the Champions Hockey League in a deal that will run through the pan-European club ice hockey competition’s 2016-17 season.
Werder Bremen extends shirt sponsor deal
Poultry producer Wiesenhof has extended its sponsorship of German Bundesliga top-flight football club Werder Bremen.
Serie A jumps through more hoops
Italy has more laws on its statute books than any other European country but Italians are famous for considering them to be mere suggestions, polite recommendations, even paternalistic forms of advice, rather than binding rules...
Four Hills and World Cups combined in new ski jumping package from 2014-15
Infront Sports & Media has tied the marketing rights to the Vierschanzentournee - Four Hills Tournament - ski jumping events with around 15 other events to create a new commercial programme for the International Ski Federation’s annual Ski Jumping World Cup.
Qatar 2015 secures cross-handball promotion at EHF Euro 2014
Qatar’s local organising committee for the 2015 Men’s Handball World Championship has sealed a sponsorship agreement to promote its event at the sport’s Men’s EHF Euro 2014 competition.
Infront launches Four Hills marketing extension
The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.