The United States Tennis Association has announced digital fan features appearing on and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.

Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.

IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership. Through IBM, the USTA created the USOpen

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.

After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.

The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts

Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.

Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.

In the 2019-20 season, IBM’s ‘Raise Their Game’ partnership with semi-pro Leatherhead FC sought to demonstrate that its Watson AI technology could improve any team’s performance.

England’s Rugby Football Union has signed a new four-year agreement with IT services company IBM.