IBM

Tennis

The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
Tennis

Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.
Tennis

IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership. Through IBM, the USTA created the USOpen
Tennis

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Tennis
Tech Conglomerates

After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.
Mixed Martial Arts

The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
Tennis

Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.
Esports

Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
Football
Tech Conglomerates

In the 2019-20 season, IBM’s ‘Raise Their Game’ partnership with semi-pro Leatherhead FC sought to demonstrate that its Watson AI technology could improve any team’s performance.
Rugby Union
Information Technology

England’s Rugby Football Union has signed a new four-year agreement with IT services company IBM.