The Heineken brewery has signed up as a global partner of the Formula One motor-racing world championship.
The Heineken brewery has been unveiled as the presenting sponsor and official beer of the US and European legs of the International Champions Cup pre-season club football tournament.
Cider brand Strongbow has been named an official partner of Team GB after agreeing a deal with the British Olympic Association.
English Premiership rugby union club Wasps has entered into a partnership with Dutch brewing company Heineken.
Dutch brewing company Heineken has reached an agreement for its Amstel brand to become an official partner of European club football competition the Uefa Europa League.
Dutch brewing company Heineken has expanded its involvement in Major League Soccer by announcing individual team partnerships with seven franchises from the North American football competition.