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As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.

Phil Stephan, director of global consulting at data-driven sports marketing agency Two Circles, tells Sports Sponsorship Insider that sports rights-holders hold digital marketing assets that can compete with targeted advertising campaigns on Facebook and Google.

The Australian division of technology company Google has entered into a partnership with the AFL Aussie rules football competition
GPS

Google has signed an Official Supporter deal with the Tokyo Organising Committee of the 2020 Olympic and Paralympic Games, a position in the third tier of the domestic sponsorship programme

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…