GMF

French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.

A design-led, safety-focused activation from Fédération Française de Rugby (FFR) partner GMF Paris in 2021 saw the insurance company create a campaign which demonstrated its mantra that if ‘insurance mean…

The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season