Genoa CFC

Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively

Genoa promoted its partnership with the Gaslini Children’s Hospital by gifting all newborns in 2020 a free baby-sized team shirt.

'Fair Play’ was a 2019 campaign from Birra Peroni, the official beer of city rivals UC Sampdoria and Genoa CFC, which incentivised rival fans to hug one another by offering free beer for those participating.