Formula One

Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.

The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans

Lubricants manufacturer Liqui Moly has agreed a deal to sponsor a group of Formula One races as it furthers its efforts to expand in markets outside of home nation Germany

Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding

Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.

Formula One owners Liberty Media have valued the property to gauge the progress of its investment, but not for sale purposes, an industry source has told SportBusiness Sponsorship

Italian tyre brand Pirelli has renewed as the sole Global Tyre Partner of the Formula One World Championship

Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series

Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.

Heineken, the official beer of F1, leveraged the 2019 Singapore Grand Prix through an augmented reality game that offered fans the change to win race and pre-race party tickets.

UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.

SportBusiness Sponsorship understands there was a small increase in the value of Pirelli’s renewed deal as Formula One’s sole tyre supplier, signed last month.

British energy drink brand Rich Energy has inked a new multi-year deal as Title Sponsor of the Haas Formula One Team

Formula One has overturned a near 40-year ban on gambling partnerships, as new owners Liberty Media open a potential goldmine in untapped revenue.