Formula One Management
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Signs of F1 recovery as Q1 revenues hit $180m, operating loss cut
Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
F1 signs major Saudi Aramco sponsorship ahead of possible Saudi GP
Formula 1 has signed a major global sponsorship deal with state-owned oil and chemicals company Saudi Aramco in a move that could serve as a prelude to the hosting of a grand prix in Saudi Arabia
72 Hours – Heineken & Formula One
For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Marelli partners Formula One, enhances data transfer to fans
Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.
FREE | Sponsorship in Formula One, 2019
Top team deals
Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.
Sponsorship in Formula One, 2019
Top team deals
Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.
On the right track? Formula One in 2018 and 2019
Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019
Honda and Mercedes to title respective home Grands Prix
Formula One manufacturers Honda and Mercedes will Title Sponsor the 2018 Japanese Grand Prix and the 2019 German Grand Prix, respectively, in an unprecedented show of support for their home races
New Balance gets on F1 grid with esports series rights
Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…
Mercedes pens long-term deal for Mexican GP
Formula One motor-racing team Mercedes has signed up Latin American leasing company UNIFIN as a partner for the Mexican Grand Prix
Amazon Web Services gets global seat at Formula One table
Amazon Web Services, the cloud computing subsidiary of Amazon
CSM analysis: Making sense of the Miami Grand Prix
The City of Miami Commission has voted in favour of plans for a Formula One Grand Prix to be held in downtown Miami from the 2019 season
Sponsorship in Formula One and Formula E, 2018
Find out how the range of deal values between Formula 1 and Formula E compares and whether the gap is narrowing in this SportBusiness Sponsorship data report.
DHL renewal ‘shows belief’ in future of Formula One
Logistics brand DHL has renewed its global partnership with Formula One at an increase on the previous agreement.
Santander extends move from F1 to football with UCL deal
Spanish banking group Santander has become an Official Sponsor of the Uefa Champions League for the three seasons from 2018-19 to 2020-21.
Formula One 2017: CSM’s Scott Branch shares 5 things learned in the first season under Liberty
Sports Sponsorship Insider invited Scott Branch, head of communications, Motorsports at the CSM Sport & Entertainment, to look back on the Formula One season and highlight five things the agency learned from the series' first year under new owners Liberty Media.
Heineken and Formula One: Interview with Hans Erik Tuijt, director global sponsorships at Heineken International
Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond.