Formula One Management

Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.

Formula One manufacturers Honda and Mercedes will Title Sponsor the 2018 Japanese Grand Prix and the 2019 German Grand Prix, respectively, in an unprecedented show of support for their home races

Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…

Formula One motor-racing team Mercedes has signed up Latin American leasing company UNIFIN as a partner for the Mexican Grand Prix

Italian tyre manufacturer Pirelli has concluded a three-season extension to its partnership with the Formula One motor racing series.

Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.

The Manor Marussia Formula One motor-racing team has signed up Flex Box, a leading manufacturer and supplier of new shipping, storage and reefer containers, as its latest partner.

Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.

Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.

Top team deals Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.

Top team deals Phillip Morris International’s (PMI) sponsorship of Scuderia Ferrari is the biggest Formula One team deal of 2019.

Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019

Amazon Web Services, the cloud computing subsidiary of Amazon

Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.

Drinks giant Diageo has defended its sponsorship of the Formula One motor racing championship in response to criticism from the European Alcohol Policy Alliance (Eurocare).

Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.

The Mercedes Formula One motor racing outfit has announced a multi-year extension to its team supplier partnership with German sportswear giant Puma.

Scotch whisky brand Johnnie Walker has entered into a multi-year partnership with the Formula One motor-racing series.

Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.

Formula One motor racing team Caterham has agreed a new sponsorship deal with Australian semiconductor manufacturer Silanna.

Formula One motor racing team Red Bull has agreed a deal to make cycling, running, motorsport and winter sports products manufacturer Scott Sports an official supplier.

State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.

US sandwich chain Subway is pondering a move into Formula One that would mirror its sponsorship strategy for the Nascar American stock car racing series

Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.

Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.

Formula One motor racing team Marussia has signed a one-year extension to its sponsorship agreement with Swiss watch manufacturer Armin Strom.

Formula One motor racing team Sauber has agreed deals to make fashion label McGregor and real estate company Pacific Ventures Dubai premium partners on the eve of the 2014 season.

Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.

Formula One motor-racing team Red Bull Racing has announced a one-year extension of its sponsorship agreement with Italian footwear manufacturer Geox for the 2014 season.

Formula One motor-racing team Scuderia Toro Rosso has confirmed a three-year extension to its sponsorship agreement with Nova Chemicals.

Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.

The Force India Formula One motor-racing team has announced sponsorship agreements with Mexican telecommunications company Claro and Kazakh sporting foundation Astana, while fellow F1 outfit Caterham has…

Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.

Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.

Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.