Football Marketing Asia (FMA)

Football

Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
Football

The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…
Football

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Football

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Football

Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup
Football

Japanese telco KDDI has agreed a regional sponsorship deal for Asian Football Confederation national team competitions during the 2021-24 period. KDDI's regional rights cover the territory of Japan
Football

The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers
Football

Ned Negus has stepped down from leading the sponsorship sales team at the Football Marketing Asia agency, for family reasons
Football

The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Football

Japanese sports equipment manufacturer Molten has renewed its agreement with the Asian Football Confederation to become its official match ball supplier for the 2021 season
Football

Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
Football

The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle
Football

The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…
Football

Neom, the new region being built by the Saudi Arabian government in the country's north west, has agreed a deal to become a global partner of the Asian Football Confederation
Football

The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires
Football

Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Football

The Asian Football Confederation has launched an invitation to tender process to secure sponsors and/or suppliers in the official match ball and apparel and accessories categories
Football

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2