Football Marketing Asia (FMA)

The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers

Ned Negus has stepped down from leading the sponsorship sales team at the Football Marketing Asia agency, for family reasons

The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili

Japanese sports equipment manufacturer Molten has renewed its agreement with the Asian Football Confederation to become its official match ball supplier for the 2021 season

Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle

The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle

The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…

Neom, the new region being built by the Saudi Arabian government in the country's north west, has agreed a deal to become a global partner of the Asian Football Confederation

The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires

Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period

The Asian Football Confederation has launched an invitation to tender process to secure sponsors and/or suppliers in the official match ball and apparel and accessories categories

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)