Fifa

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

How difficult can it be to design a football kit? Given the criticism that kit designers regularly attract it must be as easy that other much-maligned pursuit – managing a national football team.

Kit manufacturers spent $396m (€289m) on deals with the 32 national teams competing at the 2014 Fifa World Cup in the year covering the tournament, Sports Sponsorship Insider can exclusively reveal.

Hublot has extended its partnership with Fifa, world football’s governing body, until 2022, according to the Swiss watchmaker’s president Jean-Claude Biver.

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.

Global payment brand Visa this month extended its Fifa Partner agreement from 2015 to 2022.

Financial services company Visa has extended its top-tier partnership with Fifa, world football’s governing body, until 2022.

Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.

Three banking and financial groups head the list of national sponsors to have committed to Costa Rica’s staging of the 2014 Fifa U-17 Women’s World Cup football tournament.

Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.

Champagne house Taittinger has acquired an extensive set of marketing rights under its deal to be the Official Champagne of Fifa, football’s world governing body.

FOOTBALL'S WORLD GOVERNING body Fifa has begun informal sales talks with brands for its new Regional Supporter sponsorship packages, for deals covering the 2018 and 2022 World Cups

FIFA MAY HAVE SCORED a financial own goal with its decision to regionalise its third tier World Cup sponsorship inventory