Fiba

Basketball

TCL’s decision to renew its Global Partner deal with the International Basketball Federation (Fiba) is evidence of basketball’s enduring appeal to Chinese brands.
Basketball

Mobile services provider Smart wanted to use its sponsorship of the Fiba Basketball World Cup to create an uplift in brand awareness and association in its home market through digital and out-of-home executions.
Basketball

Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
Multiple Sports

MotoGP and the McLaren Formula 1 team are investigating ways to remove fan tokens that continue to circulate on the exchange run by Turkish crypto company Bitci, despite both parties having cancelled sponsorship and licensing deals with the firm.
Basketball

Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.
Basketball

Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation
Basketball

Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’. As
Basketball

The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Basketball

Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
Basketball

The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
Basketball

The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024
Basketball

Fiba, the International Basketball Federation, has signed a three-year global sponsorship deal with blockchain network Bitci from 2021 to 2023
Basketball

The International Basketball Federation (Fiba) and Tissot have extended their long-standing relationship, from the start of 2022 until the end of 2027, in a move that will see an increased activation commitment…
Basketball

Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3
Basketball

The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Basketball

Athlete recovery technology brand Hyperice has signed as sponsor of the International Basketball Federation (Fiba) and the LA Sparks WNBA team
Basketball

Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19