Federazione Italiana Rugby

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

Italian sportswear firm Macron has been appointed as the new kit partner of the Italian Rugby Federation (FIR).