European Professional Club Rugby (EPCR)

Logistics company DHL has been added as a sponsor of rugby union’s Heineken Champions Cup and EPCR Challenge Cup. EPCR has announced DHL as its ‘Official Logistics Partner’. U

Premium lager brand Heineken took a “leap of faith” in deciding to sponsor European club rugby’s revamped, elite tournaments because it had doubts about the organiser’s commercial concept, Hans Erik Tuijt, global activation director of Heineken International, told Sports Sponsorship Insider this month.