Euroleague Basketball
Efes: Final Four focus of the Euroleague deal
Turkish beer brand Efes aims to strengthen its brand image as a premium beer brand through its Euroleague sponsorship.
Turkish Airlines: Innovative activations key to sponsorship success
International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.
Spalding commits to Euroleague with long-term extension
US basketball equipment supplier Spalding has renewed its partnership with Euroleague Basketball, the organisation which oversees continental club competitions in Europe.
Euroleague books stay with HotelPlanner
HotelPlanner has agreed a deal to become the official online travel accommodation partner for Euroleague Basketball, which operates continental club competitions in Europe.
Turkish Tourism teams up with Euroleague
Turkish Tourism has agreed a deal with Euroleague Basketball to become the official premium destination partner of the sport’s top European club tournament and the organisation’s Eurocup competition for the 2015-16 season.
IMG doubles revenue with Euroleague betting split
The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.
Euroleague wagers on Turkish betting sponsorship
Turkish betting operator Nesine has struck a deal to become an official sponsor of the Euroleague Basketball European club tournament.
Euroleague drives away with Seat partnership
Spanish automotive manufacturer Seat has agreed a three-year sponsorship deal, from 2015-16 to 2017-18, with Euroleague Basketball, which operates the continent’s leading club competition.
Sportingbet seals Euroleague partnership in Greece
Sportingbet has agreed a deal with the Euroleague Basketball European club tournament.
Lega Basket team nets Betaland as naming sponsor
Italian Lega Basket basketball team Orlandina Basket has agreed a naming sponsorship deal with gaming company Betaland.
Dogus Group teams up with Euroleague for socially-focused partnership
Turkish private-sector conglomerate Dogus Group has agreed a commercial partnership with Euroleague Basketball.
Euroleague boosts sponsorship income with renewals
Euroleague Basketball has announced that its sponsorship income will increase by an additional 15 per cent in the 2015-16 season after three sponsors opted to extend deals with European club competition.
Turkish Ministry to sponsor Euroleague’s Final Four
The Turkish Ministry of Culture and Tourism has struck a deal to sponsor Euroleague Basketball’s Final Four, the conclusion of the club tournament’s season.
Armani extends Euroleague deal
Italian fashion house Giorgio Armani has opted to extend its partnership with the Euroleague Basketball European club competition.
Adidas expands Euroleague Basketball partnership
German sportswear giant Adidas has expanded its partnership with Euroleague Basketball to take on title sponsorship of its international junior tournament.
Euroleague enters New Era with headwear deal
US fashion brand New Era has agreed a three-year deal to become the official headwear partner of Euroleague Basketball.
Chipita feeds Euroleague Basketball
Baked goods company Chipita has agreed a deal with Euroleague Basketball to sponsor the European club competition’s Final Four end-of-season showpiece event.
Euroleague signs Armani deal for Final Four
Italian fashion house Giorgio Armani has agreed a deal with Euroleague Basketball to sponsor the European club competition’s 2014 Final Four end-of-season showpiece event.