Euroleague Basketball

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Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja. As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
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Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
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Euroleague Basketball has agreed a new partnership with online ticket exchange company StubHub
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US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m
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Online gaming company BetVictor has become the Official Betting Partner of Euroleague Basketball in Germany until 2020 – taking over from online betting rival Tempobet in the country.

Business-to-business furniture brand Siesta has been installed as an Official Partner of the Turkish Airlines EuroLeague and its Final Four competition
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Euroleague Basketball, the organisers of professional club basketball competitions in Europe, has signed up mobile lottery services Lottery.com as a Premier Partner
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Euroleague Basketball, which organises continental club competitions in Europe, has agreed a partnership with transport app Moovit.

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Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Turkish real estate investment and trust company Sinpas REIT.

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Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Russian bookmaker Fonbet.

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Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.

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Shampoo brand Head & Shoulders has agreed a deal to sponsor the EuroLeague and EuroCup continental club basketball competitions.

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Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Spanish electric utility company Endesa and towel manufacturer Turkish Towels.
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Turkish healthcare group Acibadem has agreed a deal to sponsor the next two editions of the Final Four stage of the EuroLeague club basketball competition.
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Turkish packaged nuts and dried fruits brand Tadım has secured a partnership with Euroleague Basketball, which operates continental club competitions in Europe.

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Turkish banking group Odeabank has entered into a regional partnership with Euroleague Basketball, which operates continental club competitions in Europe.

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A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.

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Euroleague Basketball has signed baked goods company Chipita’s flagship 7Days brand as the inaugural title sponsor of its EuroCup competition as it today (Thursday) detailed a rebranding project for its club tournaments.