Euroleague Basketball
Visa targets Mediterranean region with EuroLeague deal
Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.
Euroleague and IMG’s fruitful marriage might need counselling
Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.
‘The BKT Heartbeat Challenge’ – BKT and Euroleague Basketball
BKT Tires created the 'BKT Heartbeat Challenge' campaign to drive fan engagement around a ranking of EuroLeague's most vocal supporters.
Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Spalding renews Euroleague ball supplier deal amid Wilson incursion
Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
Motorola looks to reclaim market share with Euroleague Basketball deal
Motorola’s sponsorship agreement with Euroleague Basketball is designed to support the brand’s attempts to re-establish itself across Europe.
Euroleague Basketball adds Motorola to roster, in talks over Turkish Airlines renewal
Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…
OlyBet builds on Final Four role with broader Euroleague Basketball deal
OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
BKT adds EuroCup title rights to EuroLeague deal to reach rural markets
Tyre manufacturer BKT was able to acquire the title rights to the EuroCup, Europe’s second-tier basketball competition, as part of its recent extension as a Premium Partner of the top-tier EuroLeague tournament.
BKT renews Euroleague Basketball sponsorship
Euroleague Basketball has agreed a three-year sponsorship renewal with BKT Tires, which takes on title rights to the EuroCup competition
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
OlyBet sponsors Kaunas’ EuroLeague Final Four
Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
Euroleague Basketball extends Bwin deal for Greek market
Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory
Ardu Prime signs on as new sponsor for EuroLeague, EuroCup
Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime
Euroleague Basketball suspends VTB sponsorship, removes Russian teams
Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
Euroleague Basketball adds two more years to Domino’s deal
Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s.
The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.
Euroleague Basketball signs Brokereo deal ahead of new season
Euroleague Basketball has signed up online trader Brokereo to its sponsorship portfolio