English Premier League (EPL)

Football

Just a few years after it was regarded as one of the hottest sectors in football sponsorship, tyre industry spending has crashed by 69 per cent in the past five years across the four largest European football leagues. Faaez Samadi reports.
Football

Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22.
Football

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
Football

The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
Football

The English Premier League has signed up luxury watchmaker Hublot as its new official timekeeper ahead of the 2020-21 season
Football

The Premier League is advertising two new business development positions in a move to further develop its commercial offering in order to retain and attract sponsors
Football

English Premier League team Sheffield United's Australia-based shirt sponsor Union Standard International Group (USG) has gone into administration during an investigation into its business by the Australian…
Football

English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season
Esports

Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Baseball

There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports
Charity Services

The Football Association has agreed a deal that will see sports charity the Football Foundation become the official lead sponsor of the England team for its upcoming Uefa Nations League fixtures against…
Football

Six of the top 20 most commercially valuable rights-holders worldwide are from the English Premier League, according to a newly-launched sponsorship evaluation engine called the POWA index.
Esports
Video Games

The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)
Football
Watches

English Premier League football club Tottenham Hotspur has entered into a partnership with Swiss watch manufacturer IWC Schaffhausen
Football

English Premier League football club Arsenal has entered into a partnership with Egyptian financial services company Banque du Caire
Football

English Premier League football club Manchester United has unveiled a global partnership with newly-launched mobile betting and gaming brand MoPlay. The length of the multi-year deal was not disclosed
Football
Household Products

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Football

English Premier League football club Crystal Palace has entered into a global partnership with Hong Kong-based logistics company Royale International