DreamHack
DreamHack Sports Games recruits Steedman as chief commercial officer
DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer
eDivisie adds H&M to sponsorship portfolio
Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor
Pantamera develops DreamHack esports sponsorship
Swedish recycling company Pantamera has extended and expanded its its sponsorship with esports organisation DreamHack
Barclays headlines UK League of Legends Champs in Lagardère-brokered deal
Banking group Barclays will headline sponsor major League of Legends competitions in the UK and Ireland starting with the 2020 season.
Chipotle teams up with DreamHack, ESL
Fast-food chain Chipotle Mexican Grill has signed a wide-ranging partnership with DreamHack, the premier gaming and digital lifestyle festival, and esports company ESL
SAP expands ESL analytics partnership, signs with DreamHack
German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.
Turtle Beach splashes out on Dreamhack Atlanta deal
Gaming headset maker Turtle Beach is using esports to push into the PC market by sponsoring its third Dreamhack event this year