DP World Tour
DP World Tour tees up OMP category with Buffalo Trace
The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
Open de France FedEx title deal supports European hub
FedEx’s investment as title sponsor of the Open de France golf tournament can be credited directly to the DP World Tour’s commercial partnership with the PGA Tour.
Strategic alliance aids FedEx in Open de France title deal
Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…
Ryder Cup sponsorship programme proves immune to LIV
Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.
Buffalo Trace Distillery makes UK move with DP World Tour sponsorship
US-based whiskey brand Buffalo Trace Distillery has signed with the DP World Tour to sponsor three prestige tournaments in the UK, including Scotland’s preeminent event – the Scottish Open.
A Stay on the Green – Hilton and the DP World Tour
‘A Stay on the Green by Hilton’ was a hospitality, content generation and brand awareness campaign focused on the building of a world-class replica Hilton hotel room on the 15th Green at Dubai’s Jumei…
PGA Tour, DP World Tour and PIF agree bombshell commercial merger
The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Genesis backs DP World Tour’s new Korean event
Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…
OlyBet bags DP World Tour’s first ‘Official Betting Operator’ deal in Europe
The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Standard Chartered signs as Associate Partner of DP World Tour
International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.
Hero replaces Slync.io as Dubai Desert Classic title sponsor
Indian motorcycle company Hero MotoCorp has signed as the new title sponsor of the Dubai Desert Classic, the second Rolex Series event of the 2023 DP World Tour season.
BMW targets young golf audience with DP World Tour renewal
The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
Emirates extends backing of DP World Tour Championship, Race to Dubai returns
Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Slync.io exits Dubai Desert Classic title deal amid Kirchner controversy
Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic
Cignpost Diagnostics trades up as DP World Tour sponsor
The DP World Tour has signed Cignpost Diagnostics as the tour’s ‘Official Health Diagnostics and Screening Partner’ and founding partner of the European Tour Health and Performance Institute in a three…
Oceantee to provide sustainable products for DP World Tour
The DP World Tour has agreed a three-year sponsorship deal with sustainability-focused golf brand Oceantee
Volvo Car Sweden named title sponsor of Scandinavian Mixed tournament
Volvo Car Sweden has become the title partner of the ‘Scandinavian Mixed Hosted by Henrik and Annika’, the first-of-its-kind golf tournament featuring 78 men and 78 women playing for one prize fund and…