Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Formula 1 will generate $445m in central sponsorship income this year, according to SportBusiness Sponsorship's 2023 Motorsport Data Snapshot. The data report also looks at the commercial landscape in MotoGP and Formula E.
Former NBA vice president of marketing partnerships Daniel Rossomondo speaks to SportBusiness Sponsorship about his ambitions for MotoGP since joining the motorcycling series as chief commercial officer.
Swiss watch brand Tissot has renewed its status as the ‘Official Timekeeper of MotoGP’, extending a relationship that began over two decades ago in 2001.
Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP