DFB (German Football Federation)

Football

The German Football Federation (DFB) has the highest value major sponsorships at the 2022 World Cup The DFB’s combined kit supplier and main sponsorship rights are worth $79.2
Football

Tyre brand will sponsor the German national team from 2023  The firm has bought the premium LED package for national team deals

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
Football

The Sportfive agency has extended its agreement to sell hospitality packages for the matches of Germany’s men’s, women’s and U21 national teams, as well as for the men’s and women’s DFB Pokal final. The a
Football
Automobile Manufacturing

Through 2019 and 2020, Volkswagen leveraged its football partnerships – led by its official mobility partnership with the Deutscher Fußball-Bund (DFB) – through a centralised European content hub called ‘We Drive Football’.
Football

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of
Football

Infront and the German Football Federation (DFB) have reached a settlement after the domestic football body’s moves to terminate a sponsorship and pitchside advertising rights sales contract with the a…
Football

The Sportfive agency has been appointed by the German Football Federation (DFB) to supply LED perimeter advertising at Germany’s international fixtures and DFB-Pokal matches in a two-year agreement.
Football

Questions over a potential conflict of interest have been raised with regards to the findings gathered by a Berlin-based investigative firm that has levelled various corruption allegations against the…
Women's Football
Banking

Commerzbank activated its German women’s national team rights with deliberately provocative creative around the women’s world cup from May to July 2019.
Football

The German Football Federation (DFB) is to lose software company SAP as one of its premium sponsorship partners
Football

Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions
Football
Beer

The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.
Esports
Agricultural Produce

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.
Football

One of the longest-running partnerships in sport was renewed today, as the German Football Association (DFB) extended its kit supply deal with adidas.
Football
Consumer Electronics

Korean consumer electronics company Samsung has entered into a partnership with the German Football Association (DFB).

Football
Betting

Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.

Football
Banking

The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.