DFB (German Football Federation)

The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.

One of the longest-running partnerships in sport was renewed today, as the German Football Association (DFB) extended its kit supply deal with adidas.

Korean consumer electronics company Samsung has entered into a partnership with the German Football Association (DFB).

The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.

German state sports betting provider Oddset has secured a partnership with the German Football Association (DFB).

Software company SAP has signed a three-year extension to its partnership with the German Football Association (DFB).

Sportswear giant Adidas has agreed to extend its long-term partnership with the German Football Association (DFB).

Sportswear giant Adidas will pay up to €70m ($79m) per year in its extended sponsorship deal with the German Football Federation (DFB), according to the Sport Bild newspaper.

Commerzbank activated its German women’s national team rights with deliberately provocative creative around the women’s world cup from May to July 2019.

Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.

The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.

Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.

German banking and financial services company Commerzbank has extended and expanded its partnership with the German Football Association (DFB).

Financial services institution Targobank has extended a deal with the German Football Association (DFB) to serve as an official partner of the DFB-Pokal cup competition.

Insurance group Ergo has entered into a three-season partnership with German club football’s knockout competition the DFB-Pokal.

The German Football Association (DFB) has agreed a three-year extension to its long-standing partnership with fast-food restaurant chain McDonald’s.

Online printing company Flyeralarm has struck a deal with the German Football Association (DFB) to extend its partnership with the women’s national team.

The German Football Association (DFB) has signed a one-year extension to its partnership with national pharmacy network Linda Apotheken.

The German Football Association (DFB) has agreed a partnership with consumer products manufacturer Henkel.

The German Football Association (DFB) has opted to extend its partnership with soft drinks company Coca-Cola.

Airline Lufthansa has sealed an extension to its official partner agreement with the German Football Association (DFB) until 2018.

Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.