DFB (German Football Federation)

The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.

One of the longest-running partnerships in sport was renewed today, as the German Football Association (DFB) extended its kit supply deal with adidas.

Korean consumer electronics company Samsung has entered into a partnership with the German Football Association (DFB).

The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.

German state sports betting provider Oddset has secured a partnership with the German Football Association (DFB).

Software company SAP has signed a three-year extension to its partnership with the German Football Association (DFB).

Sportswear giant Adidas has agreed to extend its long-term partnership with the German Football Association (DFB).

Sportswear giant Adidas will pay up to €70m ($79m) per year in its extended sponsorship deal with the German Football Federation (DFB), according to the Sport Bild newspaper.

Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.

The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.

Germany's football association (DFB) last month hit its 30-per-cent-increase goal on two deals for the DFB-Pokal, the premier domestic cup competition.

Soft drinks company Coca-Cola has signed a three-year deal with the Deutscher Fussball Bund (DFB), the German football federation. The deal completes the organisation’s sponsorship roster until mid-2015.

German banking and financial services company Commerzbank has extended and expanded its partnership with the German Football Association (DFB).

Financial services institution Targobank has extended a deal with the German Football Association (DFB) to serve as an official partner of the DFB-Pokal cup competition.

Insurance group Ergo has entered into a three-season partnership with German club football’s knockout competition the DFB-Pokal.

The German Football Association (DFB) has agreed a three-year extension to its long-standing partnership with fast-food restaurant chain McDonald’s.

Online printing company Flyeralarm has struck a deal with the German Football Association (DFB) to extend its partnership with the women’s national team.

The German Football Association (DFB) has signed a one-year extension to its partnership with national pharmacy network Linda Apotheken.

The German Football Association (DFB) has agreed a partnership with consumer products manufacturer Henkel.

The German Football Association (DFB) has opted to extend its partnership with soft drinks company Coca-Cola.

Airline Lufthansa has sealed an extension to its official partner agreement with the German Football Association (DFB) until 2018.

Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.