DAZN Group
DAZN makes major merchandising move with Fanatics agreement
Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Infront negotiates revised EHF deal upon DAZN exit
DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Broadcast deals in over 80 countries for EHF Women’s Euro 2022
Rights agreements have been secured with 35 broadcasters for the European Handball Federation (EHF)’s Women’s Euro 2022, which will take place in Slovenia, North Macedonia and Montenegro from November 4 t…
Infront and DAZN sign Falken Tyres as sponsor of EHF Euro 2022
The European Handball Federation (EHF) has signed up Falken Tyres as a sponsor of its men’s Euro 2022 tournament.
DAZN, Adidas sign Women’s UCL broadcast sponsorship, ATA Football forges alliance
Sporting goods brand Adidas has signed as the exclusive global sponsor of Uefa Women’s Champions League coverage for sports streaming platform and global broadcaster DAZN, as well as partner YouTube.
Gazprom’s Nord Stream 2 renews EHF Champions League sponsorship
Nord Stream 2, the Gazprom-based gas pipeline project, has extended its sponsorship of the men’s EHF Champions League for another two seasons.
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Lidl extends ties in EHF Euro 2022 qualifiers sponsorship
Discount supermarket chain Lidl has been named as presenting partner of men’s handball’s EHF Euro 2022 qualifiers in a deal announced today (Tuesday).
Hisense-owned Gorenje extends EHF Champions League backing
Gorenje, the Slovenia-based home appliance manufacturer, has extended its sponsorship backing for handball’s men’s EHF Champions League in a two-year agreement.
Liqui Moly named EHF Champions League sponsor at start of Infront-DAZN cycle
German motor lubricants manufacturer Liqui Moly has become a sponsor of handball’s men’s EHF Champions League during the 2020-21 season.
DAZN unveils multi-faceted partnership with AutoTrader.ca in Canada
DAZN Group, the global sports subscription service and media company, has signed an exclusive partnership in Canada with automotive online marketplace AutoTrader.ca surrounding its Premier League coverage.
DAZN Media launches comprehensive football ad package
DAZN Media, the advertising division of sports media company DAZN Group, has launched a new football package that will give a brand partner the chance to reach over 40 markets through its OTT, digital,…