Danish Football Association (DBU)

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Sporting Apparel

Patchwork of Dreams – Hummel & the Danish Football Association

Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.

SportBusiness Sponsorship staff

25 Dec 2019

Beer

National teams World Cup activations round-up

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

SportBusiness Sponsorship staff

13 Sep 2018

Latest News

Ecommerce

Boozt.com signs formal wear partnership with Danish Football Association

Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c

Richard Welbirg

10 Jun 2019