Danish Football Association (DBU)

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Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c