Coca-Cola
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Coca-Cola renews PGA Tour Championship sponsorship
The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
Coca-Cola, Powerade named Conmebol club competition sponsors in four-year deal
Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Coca-Cola backs German Handball Federation
Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Coca-Cola lands long-term deals with Liverpool, Tottenham Hotspur
Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Napoli signs global deal with Coca-Cola
Italian Serie A club SSC Napoli has signed up Coca-Cola as a ‘Global Partner’, placing the company in the fourth tier of the club’s sponsorship portfolio.
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Hornets, Coca-Cola extend pact with new Dr Pepper focus
The National Basketball Association's Charlotte Hornets and the Coca-Cola Co
Make Your Home the Home End – Coca-Cola & the Premier League
In August 2020, with the pandemic forcing fans watching the new season from home, Premier League partner Coca-Cola launched a campaign aimed at making the soft drink part of the at-home matchday routine.
Ricardo Fort leaves Coca-Cola to launch own consultancy
Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
McLaren Racing extends Coca-Cola sponsorship
McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team.
The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
NHRA sues Coca-Cola for allegedly severing sponsorship deal
The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
Stock Up/12th Man/Powerade Launch – Coca-Cola & the ICC
Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
MLB to lose Coca-Cola sponsorship deal
Major League Baseball will be without a sponsor in the soft drinks category after multinational giant Coca-Cola opted not to renew its national-level deal with the league
Trophy Tour 2019 – Coca-Cola & the Premier League
The Coca-Cola Premier League Trophy Tour of UK & Ireland, which ran through March and April 2019, visited major football centres to give fans unique, shareable experiences.
Coca-Cola eyes Coppa Italia title rights after Supercoppa success
Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.