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US esports organisation Cloud9 has agreed a multi-year partnership with Microsoft that will see the two parties join forces to develop new technologies in esports

German carmaker BMW has signed a new partnership with US esports team Cloud9. Under the deal, BMW will become the team’s Official Automotive Partner.

Puma has entered the world of esports to become the official apparel partner of the Cloud9 League of Legends Championship Series (LCS) team.