Carlsberg

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Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.

Long-time club sponsor Carlsberg celebrated the May 2019 anniversary of Liverpool going ‘all-red’ with a limited edition red-label red barley beer.

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg