German Bundesliga football club SC Paderborn has signed a two-year extension with shirt sponsor kfzteile24.
German billionaire Klaus-Michael Kuehne has acquired a 7.5 per cent stake in Hamburg SV, along with securing the naming rights to the Bundesliga football club’s home stadium.
The German arm of printing products and software company Kyocera Document Solutions has consolidated its sporting presence in the country by renewing commercial ties with the German Hockey Association (DHB) and Bundesliga football team Borussia Monchengladbach.
German Bundesliga team Schalke 04 has agreed a partnership with Korean tyre manufacturer Kumho Tyre through the 2016-17 football season.
Hertha Berlin is looking for a new main sponsor after railway company Deutsche Bahn said it will downgrade its partnership with the German Bundesliga football club.
German brewery Krombacher has secured an early four-year extension to its commercial partnership with Bundesliga football team VfB Stuttgart.
German Bundesliga football team Hannover 96 has extended its kit deal with sportswear manufacturer Jako through to the end of the 2018-19 season.
Electrical goods retailer Expert Handels has signed a two-year extension to its partnership with German Bundesliga football club Hannover 96.
German Bundesliga football club Bayer 04 Leverkusen is considering its options after a court ruled that it must pay back €15.9m ($20.3m), plus interest, to the insolvency administrator of a former sponsor.
German Bundesliga football club Hannover 96 has agreed a multi-year partnership with Turkey’s national carrier Turkish Airlines.
Eintracht Frankfurt has signed a three-year partnership with savings bank Frankfurter Sparkasse, while the German Bundesliga football club is reportedly closing in on a new stadium naming rights deal Commerzbank.
German Bundesliga football club SC Paderborn has reached a deal to make online betting provider SuperLenny.com a platinum partner.
German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.
Speciality glass company Schott has entered into a partnership with German Bundesliga football team Mainz 05 for the 2014-15 season.
German Bundesliga football team Werder Bremen has agreed sponsorship deals with petroleum logistics specialist Hoyer and barbecue grill manufacturer Landmann.
German Bundeliga football club Schalke 04 has reached a two-year deal to make the Melia Hotel International group its official hotel partner.
German retail and tourism company Rewe Group has sealed a four-year extension to its shirt sponsorship deal with Bundesliga football team FC Koln.
Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.
German Bundesliga football team Eintracht Frankfurt has sealed a two-year extension to its long-standing premium partnership with energy group Mainova.
German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.
Regional public-service radio station NDR 2 has extended its commercial partnerships with German Bundesliga football clubs Hamburg SV and Hannover 96 by another four years.
Chemicals manufacturer PCI has extended its sponsorship of German Bundesliga team FC Augsburg to cover the 2014-15 football season.
German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.
Solar energy provider Wirsol has agreed a two-year extension to its stadium naming rights deal with German Bundesliga football team TSG 1899 Hoffenheim.