Bundesliga
Tipico: Cherry picking the Bundesliga’s best
Germany's leading betting operator Tipico uses sponsorship of four Bundesliga clubs to further strengthen its brand, position the brand as the market leader in Germany and deliver attractive and passionate stories.
Top German clubs to cash in on sleeve patch rights
The decision of the German football league, the Deutsche Fussball Liga, to open up the shirt sleeve patch sponsorship to individual clubs will be of significant benefit to a small handful of top Bundesliga clubs, particularly Bayern Munich.
Bayer Leverkusen wagers on Tipbet sponsorship
Online betting company Tipbet has stuck a deal to become a sponsor of German Bundesliga football club Bayer 04 Leverkusen.
Hoffenheim confirms SAP extension
German Bundesliga football club TSG Hoffenheim has confirmed that it has extended its sponsorship deal with software giant SAP.
Hannover and Augsburg strike commercial deals
German football club Hannover 96 has established a partnership with Austrian surface heating and cooling specialist Harreither, while its Bundesliga counterpart FC Augsburg has renewed terms with garden centre chain Dehner.
Dortmund tops up commercial pool with Aral
Petrol station company Aral has agreed a commercial partnership with German Bundesliga football team Borussia Dortmund.
Bundesliga deal to revive TAG Heuer in Germany
Jean-Claude Biver, chief executive of luxury watch brand TAG Heuer, pushed through the acquisition of sponsorship rights to the German football league “to correct a scandalous weakness” in the brand’s performance in Germany.
Media Markt adds more clubs to Bundesliga portfolio
Consumer electronics retailer Media Markt has further strengthened its presence in German football by securing partnerships with Bundesliga teams Hamburg SV, VfB Stuttgart and Eintracht Frankfurt.
Augsburg continues commercial drive with double deal
German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.
Augsburg and Ingolstadt boost commercial rosters for new Bundesliga season
Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.
Hoffenheim partners with Sovanta as Schott sticks with Mainz
TSG Hoffenheim has signed a sponsorship deal with sales and customer services systems provider Sovanta, while German Bundesliga counterpart Mainz 05 has renewed its partnership with speciality glass company Schott.
Tag Heuer joins Bundesliga for new campaign
Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.
Bundesliga’s Hertha Berlin renews with Ryobi
German Bundesliga football team Hertha Berlin has renewed its sponsorship agreement with power tools and outdoor products manufacturer Ryobi.
Augsburg drives into Bundesliga season with Audi
German Bundesliga football club FC Augsburg has secured a commercial agreement with automotive giant Audi.
Bundesliga duo net sponsorship deals
State lottery operator Staatliche Toto-Lotto Baden-Wuerttemberg has reached a sponsorship agreement with German Bundesliga football team VfB Stuttgart, while Werder Bremen has agreed a three-year extension to its partnership with barbecue products manufacturer Landmann.
Bundesliga’s Hamburg and Ingolstadt sign up new partners
German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.
Kommerling installed as new Mainz shirt sponsor
German Bundesliga football club Mainz 05 has reached an agreement to make windows and doors systems supplier Kommerling its new main sponsor.
Bundesliga trio sign sponsorship deals
German Bundesliga clubs VfL Wolfsburg, Werder Bremen and Mainz 05 have agreed sponsorship deals ahead of the new football season.