In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money

Online financial transactions platform EuropeFX has become a Premium Partner of Bundesliga club Hertha Berlin for one season

Swiss watch brand TAG Heuer will remain an Official Partner and the Official Timekeeper of Bundesliga and Bundesliga 2, extending the partnership that has been in place since 2015-16

Bundesliga club RB Leipzig has extended its international partnership with Korean solar energy brand Hanwha Q Cells. The partnership will run for two more years, until the end of the 2019-20 season

Global online betting platform Betway has strengthened its hand in the Bundesliga after striking a new deal with Hannover 96

Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.

Bundesliga club TSG 1899 Hoffenheim has extended its Naming Rights deal with MVV Energie at the Wirsol Rhein-Neckar-Arena until the end of the 2020-21 season

German Bundesliga football club Hertha Berlin has signed a sponsorship deal with the Falkensteiner hotel group

German Bundesliga football club Schalke 04 has extended its partnership with insurance company R+V Versicherung

Hertha Berlin and sponsor Deutsche Bahn marked the 30th anniversary of the fall of the Berlin Wall with a limited-edition shirt and an advertising campaign with the tagline ‘We Do Not Accept Walls’.

Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.

The German subsidiary of Spanish banking group Banco Santander has renewed its second-tier partnership with resurgent Bundesliga club Borussia Mönchengladbach in a five-year deal from 2017-18 to 2021-22. 

General Motors-owned car brands Opel and Vauxhall are reducing their presence in European football over the next 12 months, despite a new stadium naming rights deal with German Bundesliga club Mainz.

Social trading and multi-asset brokerage eToro has entered into a new partnership with German Bundesliga football club Eintracht Frankfurt

German Bundesliga football club FC Augsburg has named engineering company Bernd Siegmund as its new sleeve sponsor

Fortuna Düsseldorf will return to the German Bundesliga with a new-look stadium after gambling and gaming company Gauselmann Gruppe acquired naming rights to the football club’s home.

German Bundesliga football club SC Freiburg has unveiled prefabricated house manufacturer WeberHaus as a new premium sponsor

Online betting company Tipbet has stuck a deal to become a sponsor of German Bundesliga football club Bayer 04 Leverkusen.

German Bundesliga football club TSG Hoffenheim has confirmed that it has extended its sponsorship deal with software giant SAP.

German football club Hannover 96 has established a partnership with Austrian surface heating and cooling specialist Harreither, while its Bundesliga counterpart FC Augsburg has renewed terms with garden centre chain Dehner.

Petrol station company Aral has agreed a commercial partnership with German Bundesliga football team Borussia Dortmund.

Consumer electronics retailer Media Markt has further strengthened its presence in German football by securing partnerships with Bundesliga teams Hamburg SV, VfB Stuttgart and Eintracht Frankfurt.

German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.

Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.

TSG Hoffenheim has signed a sponsorship deal with sales and customer services systems provider Sovanta, while German Bundesliga counterpart Mainz 05 has renewed its partnership with speciality glass company Schott.

Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.

German Bundesliga football team Hertha Berlin has renewed its sponsorship agreement with power tools and outdoor products manufacturer Ryobi.

German Bundesliga football club FC Augsburg has secured a commercial agreement with automotive giant Audi.

State lottery operator Staatliche Toto-Lotto Baden-Wuerttemberg has reached a sponsorship agreement with German Bundesliga football team VfB Stuttgart, while Werder Bremen has agreed a three-year extension to its partnership with barbecue products manufacturer Landmann.

German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.

German Bundesliga football club Mainz 05 has reached an agreement to make windows and doors systems supplier Kommerling its new main sponsor.

German Bundesliga clubs VfL Wolfsburg, Werder Bremen and Mainz 05 have agreed sponsorship deals ahead of the new football season.

German Bundesliga top-tier football club Mainz has secured a long-term kit deal with Italian sportswear manufacturer Lotto.

Swiss watchmaker Festina has signed an extension to its partnership with German Bundesliga football club Schalke.

German Bundesliga football club Freiburg has extended a sponsorship deal with Berg bei Ravensburg-based electromechanical components provider Rafi.

German banking and financial services company Commerzbank has agreed a five-year extension to its naming rights deal for the home of Eintracht Frankfurt, along with signing new terms for its partnership with the Bundesliga football club.

German banking and financial services company Commerzbank has agreed to extend its naming rights deal for the home of Bundesliga football club Eintracht Frankfurt to 2020, according to Frankfurter Allgemeine Zeitung.