BT

The Scottish Rugby Union (SRU) has signed up automotive retailer, the Peter Vardy Group, as its new front-of-shirt sponsor for the Scotland national team while renewing and realigning its sponsorship deal…

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.

UK telco BT has today (Friday) made its first move into esports sponsorship through a major multi-year agreement with UK-based organisation Excel Esports